Remove Biopharma Remove Key account management Remove Prescription Remove Sales
article thumbnail

7 commercial, sales, and marketing predictions for 2023

pharmaphorum

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. In 2023, omnichannel behaviours will directly influence incentive compensation models by correlating successful engagement data to successful sales outcomes.