being-kol-centric-more-meaningful-expert-engagement 
PharmExec
MARCH 10, 2023
Global medical affairs teams seek better support to manage relationships with key opinion leaders—and find that balance between patient needs, scientific objectives, and the interest areas of KOLs.
Eversana Intouch
NOVEMBER 20, 2023
The use of Generative Artificial Intelligence (AI): The application of artificial intelligence (AI) will be a catalyst to advance market access. Personalized healthcare plans, driven by AI and fueled by integrated data streams from claims, electronic health records (EHR), and social determinants, are set to be the new norm.
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