B2B Sales CRM Sales Management Sales pipeline 
Spotio
MAY 10, 2023
Business-to-business (B2B) prospecting is the pillar of lead generation. However, B2B sales prospecting strategy is not as easy as it sounds. According to Technology Advice , 70% of marketers at B2B companies reported that “improving lead quality” was the primary concern. Did they have a referral for you?
Spotio
JULY 25, 2023
B2B sales has evolved over the years. Cold calling and direct mail are still useful for some sales processes, but the way in which we do business has changed a lot. More companies are investing in B2B sales teams — inside and outside — across a range of industries. What Is B2B (Business-to-Business) Sales?
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Map My Customers
SEPTEMBER 16, 2022
Maptive’s CRM Integrations Since its release, direct CRM integration has not been available from Maptive, but that looks to be changing very soon. API access is currently available but starting in December 2022 , Maptive will support direct sales CRM integrations with: Salesforce HubSpot Zoho Keap Pipedrive and more.
Spotio
JANUARY 24, 2023
Ask any sales manager what their biggest frustration is, and they’ll invariably refer to the sales reps who fail to follow up with leads. Even though sales reps know how important it is to follow up, most of them find it’s a turn-off. The follow-up cadence will be driven mainly by the length of the sales cycle.
Spotio
FEBRUARY 5, 2024
Sales training is different. You might train your reps to use your department’s CRM or implement your sales strategy, for example. This is especially important in light of a Gartner study that shows the average B2B sales rep forgets 70% of what they learned within a week of sales training, and 87% forget within a month.
Spotio
JUNE 6, 2022
And, 50-90% of the journey is complete before a buyer interacts with a sales rep. This shift in behavior should be taken seriously by any sales team, whether inside or out in the field. With so much change, sales managers need to look at current research and trends to find insights to guide strategies.
Spotio
DECEMBER 9, 2022
If you are a business that sells expensive products and services to other businesses, then you’ll need to focus more on your B2B outside sales strategy. In the complex B2B buying environment, without this team in place, you’ll struggle to get past the gatekeeper, connect with decision-makers, and move deals along the sales pipeline.
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