PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer.

Marketing 97

Marketing Sales Medical Patients 97

Contrarian Sales Techniques

SEPTEMBER 7, 2022

Is Sales a Good Career? Sales can be an excellent career because salespeople have the opportunity to make money through high commission and sales incentives with the company. Typically, a sales career begins with you promoting product or service of a company to prospects. Can A Sales Job Makes You Rich?

Sales 52

Sales Sales Management Prospecting Management 52

Star OUTiCO

FEBRUARY 1, 2022

I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. My career started as an RGN, and I continue to work in the NHS in renal medicine. Focus on Service-Redesign.

Key account management 52

Key account management Medicine Marketing Management 52