Jazz Pharma uses flying pig for huge grey area DTC
World of DTC Marketing
FEBRUARY 22, 2021
billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.
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