Can holograms help in the frontline fight against pharmaceutical counterfeiting?
European Pharmaceutical Review
NOVEMBER 24, 2022
The fourth version was introduced in 2018. The success of the programme in Malaysia led to a fall in the percentage of counterfeit items seized – down from 2.23 percent to as low as 0.20 percent in only four years – suggesting holograms have demonstrably improved product authentication among end users.
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