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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Firstly, entering new markets and increasing sales should boost revenue. As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. In a shareholder meeting, Merck & Co.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.