The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Pharma Marketing Network
MAY 15, 2023
Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 1 (2016) 3. Another challenge is the sheer volume of data that companies must manage. 8 (2018) 2. Hardoon and Susan E.
59 
Let's personalize your content