The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Pharma Marketing Network
MAY 15, 2023
One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. 1 (2016) 3. Another challenge is the sheer volume of data that companies must manage. 8 (2018) 2.
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