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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 THE CHALLENGE. hours each day using their EHRs.