article thumbnail

How to Choose a Good Healthcare CRM

Referral MD

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Reduce costs.

CRM 52
article thumbnail

11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

Today’s healthcare consumers expect frictionless, on-demand access to care, including one-on-one communication with healthcare providers. . According to a 2015 study by Pew Research Center, 62% of Americans looked for health information on mobile devices. Health surveys. Expand Hours of Operation and Models of Care.