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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Caregiver observations of the patient experience over the progression of the disease may inform the safety and efficacy of a particular therapeutic. Sunny’s healthcare marketing agency, Xavier Creative House, specializes in pharmaceutical, biotech, and medical device. Findings note that caregivers are a vital source of information.

Pharma 98
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For rare disease patients in Mainland China, hope of greater access to treatment

Clarivate

Approval pathways have been established that allow manufacturers to bring innovative therapies to market without conducting trials in Mainland China, provided the safety and efficacy of the drugs have been demonstrated through real world data (RWD) in other markets. 2011; 6:81-82. [3] 10] [11] [12]. 2] Ma R, Li DG, Zhang X, He L.