Contrarian Sales Techniques
DECEMBER 14, 2022
He then launched Flaum Navigators in 2004, which was a consultancy that sought to help clients embrace innovation in medical sales and marketing. His most recent column, "For a Pop in Prescriptions," was featured in the December 2022 edition of Med Ad News.
Contrarian Sales Techniques
FEBRUARY 23, 2023
While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Vioxx was a pain reliever that was introduced by Merck in 1999.
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