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Remove tag virtual-clinical-trials
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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

SEPTEMBER 9, 2021

New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. A study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke, and type 2 diabetes.

Healthcare 222
Healthcare Healthcare Government Insurance 222
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Unconventional Approaches Pharma Is Taking to Engage Patients

PM360

SEPTEMBER 7, 2023

A virtual product launch for patients akin to an iPhone debut. After building up the patient community through MG United, argenx and closerlook arranged several virtual patient gatherings over the next couple of years, eventually leading to the virtual product launch for VYVGART. The “Kama Sutra” for Parkinson’s patients.

Patients 105
Patients Pharma Education Doctors 105
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