tag patient-advocacy-groups 
PM360
APRIL 22, 2024
With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.
World of DTC Marketing
JUNE 16, 2021
The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. Even people who are insured have issues.
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