Unconventional Approaches Pharma Is Taking to Engage Patients
PM360
SEPTEMBER 7, 2023
The notion of radical empathy is something that has guided us when engaging patients,” says Ryan Mason, Chief Marketing and Creative Officer, Fishawack Health. “We Argenx turned to closerlook, a Fishawack Health company, to build MG United, a digital platform to help pull the 70,000 people in the U.S.
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