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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. GA4 replaces UA and is designed for the future of GDPR-compliant measurement. What Is Google Analytics 4?