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Learning From Success: 5 Strategies to Level Up Your SKOs

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However, SKOs can come with a high price tag of approximately $2,500 to $5,500 per attendee as of 2021. “I’ve seen SKOs where the CEO/CRO gives an opening and then disappears until happy hour. A sales kickoff (SKO) sets the tone for big projects, campaigns, or annual strategies. That’s a fail.

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