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How to Optimize for Voice Search in Healthcare Marketing

LEVO Health

This technology is integrated into various devices, including smartphones, smart speakers, and digital assistants like Amazon Alexa, Google Assistant, and Siri. Patients are likely to ask full questions like, “Where is the nearest 24-hour pharmacy?” ” rather than typing brief phrases like “24-hour pharmacy near me.”

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task. Auto-tagging ensures that the right content efficiently reaches the right customers. Fine-tuning models can target domains and generate prompts to tag the content into relevant topics.