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Embedding the Patient Point of View in Everything You Do

PM360

Cure” put me on a path to work across a network of incredibly smart, passionate, and well-meaning stakeholders to connect dots, create forums for sharing ideas, drive patient-centered approaches, and eliminate lost-in-translation moments. This is a tangible human challenge. Empathy needs to be a core strategic imperative for pharma brands.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Prior to him walking in, the sponsor and pharmacy already have a holistic view of his patient journey and understand factors affecting his lifestyle, such as whether he buys cigarettes or lacks transportation. CVS already has clinics, it is building primary care assets, and has the largest in-home health network.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Prior to him walking in, the sponsor and pharmacy already have a holistic view of his patient journey and understand factors affecting his lifestyle, such as whether he buys cigarettes or lacks transportation. CVS already has clinics, it is building primary care assets, and has the largest in-home health network.