Embedding the Patient Point of View in Everything You Do
PM360
SEPTEMBER 15, 2022
Cure” put me on a path to work across a network of incredibly smart, passionate, and well-meaning stakeholders to connect dots, create forums for sharing ideas, drive patient-centered approaches, and eliminate lost-in-translation moments. This is a tangible human challenge. Empathy needs to be a core strategic imperative for pharma brands.
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