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The Imperative for KAM in Pharma

PM360

This leads to fewer health systems treating a larger percentage of total patients each year. Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. ZS surveyed administrators from major U.S.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. What are these new and existing pharma regulations, expectations, and challenges? What’s not to love?

Pharma 52