Global Biopharma Launches in the New World Order
PM360
AUGUST 9, 2022
Today’s market is different than when blockbusters seemed relatively easy to develop. From the 1990s to the early 2000s, the golden age of the blockbusters saw the rise of mass-market drugs such as Lipitor , Crestor , Plavix , and Zyprexa. Innovation Is Expanding, But Healthcare Systems Are Slow to Adapt.
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