Key account management Leads Pharmaceutical Side effects 
Rep-Lite
MARCH 14, 2024
To remain effective, a medical sales representative needs: Comprehensive Understanding: Sales professionals must have in-depth knowledge of the medical products they represent, including their features, functionalities, applications, and competitive advantages. Ethical promotions demand adherence to legal standards.
Quantified
APRIL 18, 2022
For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Challenge 2: There is little opportunity for marketing “creative” to engage people.
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