New legislation is a great first step to lower drug prices
World of DTC Marketing
NOVEMBER 3, 2021
It’s a collection of measures meant to bring down prices slowly and on targeted drugs, and pharma is already complaining. Big Pharma remains the cash king. 12 of the 16 most profitable companies in Q2 were pharmaceutical firms. SUMMARY: The new, proposed, drug legislation is a first step rather than a sweeping change.
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