How to Work with Patient Advocates, Influencers, and Ambassadors
PM360
JUNE 11, 2022
Then, the MRL team and the influencer must align on where there is flexibility within messaging while still abiding to brand safety guidelines, as you don’t want to lose the authenticity that the influencer brings. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive.
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