July, 2012

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Success Formula for Selling on the Telephone

The Brooks Group

Recently, I was working with a group of inside salespeople. Beyond the normal sales process, there's a formula for successfully selling on the telephone. When you're selling on the phone, it can be a bit more difficult to read your prospect than if you're face-to-face. But, it's no less important to adapt to a prospect's style on the phone than it is in person.