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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies. Visit ACMA to learn more.

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The Imperative for KAM in Pharma

PM360

Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts. State of KAM in Pharma and Medtech,” ZS, 2020.