How the strategic use of multiple customer engagement channels makes pharma reps more effective
Veeva
APRIL 7, 2022
In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. This rose significantly to 332,881 by Q3 2021 as the pandemic continued.
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