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Cancer: Progress but a long way to go

World of DTC Marketing

In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017. Medicare spent nearly $600 million over three years to pay for cancer care involving four drugs later found to provide no clinical benefit for some forms of the disease.

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Uri Goren

Cadensee

40:28 Are there any social networking tools that can be used to differentiate B2B from B2C. When he was going through his cancer, he died in 2004. So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. 34:14 Uri talks about his role at Teva?