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Knowing Something About Your Customer Worth More Than Knowing Everything About Your Product

Contrarian Sales Techniques

When you understand your customer, you're able to tailor your sales pitch to their specific needs and show them how your product or service can help them. And when you have a customer's trust, you're much more likely to close a sale. By doing this, you'll be able to build a relationship with your customer and earn their trust.

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Successful Selling Is All About Building Relationships

Contrarian Sales Techniques

In today's marketplace, consumers are inundated with options and are bombarded with sales pitches left and right. The ability to connect with your customers and earn their trust is the key to closing more deals and building a successful sales career. I remember a time when I was selling a software solution to a small business.

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