Key account management Marketing Pharma sales reps Physicians 
PM360
OCTOBER 28, 2022
Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? Understanding Trends.
Quantified
APRIL 18, 2022
For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Why is success in pharma sales so hard?
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