2007 Doctors Networking Prescription 
Pharma Marketing Network
MARCH 25, 2023
Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Direct-to-Consumer Advertising of Prescription Drugs.” ” Kantar Media, 2020.
pharmaphorum
OCTOBER 19, 2022
Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. In 2018, CVS acquired the insurer, Aetna , and in 2007, the company acquired pharmacy services provider Caremark Rx. About the author.
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