The Dark Side of KOL Relationship
Contrarian Sales Techniques
FEBRUARY 23, 2023
While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Vioxx was a pain reliever that was introduced by Merck in 1999.
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