The Imperative for KAM in Pharma
PM360
OCTOBER 28, 2022
Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. State of KAM in Pharma and Medtech,” ZS, 2020. ZS surveyed administrators from major U.S. References: 1. Study surveyed 92 administrators for U.S.
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