B2B Sales Prospecting: What You Need To Know
Spotio
MAY 10, 2023
Business-to-business (B2B) prospecting is the pillar of lead generation. However, B2B sales prospecting strategy is not as easy as it sounds. According to Technology Advice , 70% of marketers at B2B companies reported that “improving lead quality” was the primary concern. So, what is the difference between a prospect and a lead?
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