PharmExec

NOVEMBER 16, 2023

An overview of what biopharma C-Suites and their boards should consider when engaging with government and business leaders from China, the world’s second largest economy.

Biopharma 59

Biopharma Government Healthcare Healthcare 59

PM360

NOVEMBER 12, 2023

While the global biopharma industry retains its huge dependence on the U.S. This should, at least in theory, make them an appealing target for biopharma companies looking to expand beyond the hugely competitive markets of the U.S., market, emerging markets present great opportunities for biotech and pharmaceutical companies.

Marketing 59

Marketing Biopharma Government Pharma 59

European Pharmaceutical Review

NOVEMBER 16, 2023

billion by 2032, according to Towards Healthcare. Automation in biopharma automation is expected to dominate the single-use bioprocessing industry within the next five years” Automation offers numerous benefits to the biopharmaceutical manufacturing process.

Marketing 78

Marketing Manufacturing Biopharma Competition 78

PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape?

Marketing 105

Marketing Customer Relationship Management Relationship management Education 105

PM360

NOVEMBER 12, 2023

“The axiom ‘Most people use statistics like a drunk man uses a lamp post; more for support than illumination’ is especially applicable in today’s era of nearly unlimited data,” says David Marks, PhD, MSc, VP, Medical Director, Elevate Healthcare. However, correlation does not always equal causation between variables.

Marketing 59

Marketing Media Patients Healthcare 59

Clarivate

NOVEMBER 23, 2023

Romeo Radman, Vice President, Life Sciences & Healthcare, Product and Strategy, Clarivate “Real” intelligence fills the artificial intelligence gaps Rather than completely replacing conventional methods or wisdom, AI/ML tools create new efficiencies and accelerate understanding and decisions.

Marketing 52

Marketing Management Government Consulting 52

Clarivate

NOVEMBER 14, 2023

Most clients we work with are keen to communicate that their product is innovative. Of course they are. Innovation is important, right? Well, it is, but only if it benefits patients. 1] And, sometimes, it’s the small, incremental developments that provide the most benefit.

Food and Drug Administration 52

Food and Drug Administration Medicine Patients Food 52