As a business professional, one of your main goals is to ensure that company is set up to flourish for years to come. One of the most effective ways to do this, is to make sure your current clients remain satisfied. All too often, companies concentrate on outreach campaigns that target new clients. Unfortunately, many businesses fail to muster as much effort into engaging with their current clients. This often leads to low client retention rates and ultimately a loss in revenue. Clients that have a good relationship with the businesses they work with are much more likely to remain loyal.

Have you established a good rapport with your clients? Do you have a method in place to maintain an active connection with them? Are your client engagement efforts effective in gaining loyal customers? If you answered “no” to any of the above questions, it is time to reevaluate your client retention strategy. Retaining a loyal client base is imperative to your business’s success.

Here are a few ways that you can help improve client retention:

Build Trust – One of the reasons why clients remain loyal to a business is because that company has shown that they are trustworthy. Establishing trust within professional relationships these days can often be challenging. This is especially true when it comes to working with remote clients. In the same token, communication is vital when it comes to building trust in any business relationship. Here at eatNgage, we realize the importance of maintaining long-distance relationships with clients. Our platform enhances the traditional remote meeting experience, allowing you to break bread, enabling a face-to-face feeling. In summary, eatNgage is a great way to help you build and maintain trust with your remote clients.

Request Feedback – The best way to gauge the satisfaction level of your clients is to ask. Give your clients a voice by allowing them to express their opinion of your business and the services you offer. This not only shows them that you value their opinion, but it is also used internally to make improvements. It is important to be receptive of feedback, positive or negative, and make changes that reflect your clients’ needs. Showing your clients that their voice matters to you makes them feel valued and appreciated.

Keep Clients Up to Date – Making sure to keep clients up to date with the latest news about your company, products, and/or services, is a great way to keep them interested and involved. For example, if you roll out updates for a product or service that they use, host a live webinar or lunch and learn to talk about the changes. With eatNgage, you can host these types of events using our video conferencing technology and lunch delivery option.

Improving client retention is key to maintaining a successful business. Although there are many ways to do so, finding a strategy that is unique can give you the edge,setting you apart from your competition. eatNgage is a one-of-a-kind platform that allows you to establish and maintain professional relationships with your clients through the concept of remote, face-to-face business lunch meetings. Connecting with your clients in a personal way and on a regular basis helps to build trust, open the lines of communication, and leads to form long-lasting business relationships.

Curious about engaging your client base in larger groups? Check out our post about lunch & learns!