Veeva APAC Commercial Summit Connect: Upcoming iNova Session Spotlight

Upcoming APAC Summit Session Spotlight: How Veeva partnered with iNova to deliver a modern, specialised customer reference data offering

High-quality reference data supports pharmaceutical commercial sales execution, compliance, and business analytics. Veeva OpenData offers the industry’s one of the most comprehensive and accurate customer reference data.

Recognising this, pharmaceutical and consumer health care company iNova Pharmaceuticals partnered with Veeva in 2020 to create and implement a specialised customer reference data offering which has been instrumental to success in Australia.

iNova, which promotes and sells a wide range of market-leading products, primarily in the areas of weight management, cough and cold, throat, skin care and natural health products, has a complex data profile spanning pharmaceutical and consumer products, and requires a flexible and bespoke approach to their customer service offering. Veeva and iNova’s collaboration has enabled them to create a modern customer service approach that caters to iNova’s specific requirements, helping them to generate results and future-proof their business.

Join Veeva’s Cassandra Barker, Senior Director of OpenData APAC as she interviews Allan To, Business Insights and Salesforce Excellence Manager at iNova, about iNova’s OpenData journey and the story behind the transition to OpenData at the Veeva APAC Commercial Summit Connect, ANZ & ASEAN on Thursday, 21 October 2021.

In this insightful session, Cassandra and Allan will provide behind-the-scenes insight into iNova’s switch to OpenData, including:

• How creating a mutually beneficial partnership and a collaborative approach has been instrumental in the project’s success. iNova now has access to the right data, at the right time, for the right purpose.
• The degrees of flexibility that iNova required and how Veeva was able to provide a customised approach, so that they were able to focus on the right data – including the growing population of nurse practitioners in Australia which is an increasingly important group – enabling them to connect with more stakeholders.
• Insight into Veeva’s support of iNova in delivering a modern, efficient and future-proofed approach to their customer service offering despite having a complex customer ecosystem.

Find out how iNova has completely outsourced their customer relationship data with Veeva, and now has better coverage, more relevant engagement and operational efficiencies.

Register for the Veeva APAC Commercial Summit Connect, ANZ & ASEAN to hear about:
Customer Story: Behind-the-Scenes of iNova’s Switch to OpenData
on Thursday, 21 October at 12pm SGT | 3pm AEDT

By registering, you also get exclusive access to pre-event content from 14 October, including:
Creating a Better Foundation for Modern Customer Reference Data