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New Bausch + Lomb Social Media Campaign Highlights What ‘Sights’ Inspire AMD Patients
Bausch + Lomb, a global eye health company, has launched a new social media campaign aimed at raising awareness of age-related macular degeneration (AMD), which is a leading cause of vision loss for those over the age of 50 and the leading cause of blindness for those aged 65 and over. The campaign, titled 'What Sight Inspires You', will feature personal stories and sights from Bausch + Lomb's SightMatters community, an online educational resource designed for people living with AMD, as well as educational content on the condition. The campaign will run on the SightMatters Facebook page throughout February. Bausch + Lomb has supported AMD Awareness Month for eight years and hopes to inspire others to protect their vision through the campaign.
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
