World of DTC Marketing

SEPTEMBER 23, 2021

The suggestion by Pfizer’s CEO that drug pricing negotiations with the government would slow innovation is PR doubletalk. To me, this says that the approval of the drug WAS about money, not patients. trillion social spending package. Remember when J&J asked for help from Pfizer on their vaccine?

Pharma 214

Pharma Government Prescription Education 214

pharmaphorum

NOVEMBER 1, 2022

a power Visa and ultimately the government could not deny. Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. to make the patient experience as seamless as possible.

Patients 98

Patients Electronics Healthcare Healthcare 98

World of DTC Marketing

JUNE 18, 2021

The report fails to acknowledge the role of HCPs in prescribing medications and empowered patients who may have been educated by DTC ads. If you want a great example of government dysfunction, read the GAO report. What percentage of patients did some research online before asking about/for an advertised drug?

Government 187

Government Manufacturing Prescription Education 187

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 97

Medical Prescription Doctors Physicians 97

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? Why are patient portals beneficial?

Patients 59

Patients Doctors Healthcare Healthcare 59

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

Prescription 93

Prescription Healthcare Healthcare Healthcare Provider 93

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Government funding contributed to research associated with all 210 new drugs approved by the U.S.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Clarify Health

NOVEMBER 30, 2022

Clarify Health Recognized for Innovation in Patient Recruitment in Clinical Trials . This award is for its innovation in accelerating patient recruitment in clinical trials. This award is for its innovation in accelerating patient recruitment in clinical trials.

Recruitment 52

Recruitment Patients Healthcare Healthcare 52

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. The retail giant has confirmed it has offered $3.1

Prescription 52

Prescription Government Retail Pharma 52

World of DTC Marketing

JUNE 3, 2021

They fire their mega carriers and put health care in the hands of the people who care about it most – patients. The system floods the streets with drugs from fraudulent prescriptions. Help them envision what true patient-centered health care can look like. The true losers are businesses, communities and Americans. Health 3.0.

Insurance 198

Insurance Education Electronics Prescription 198

Nixon Gwilt Law

DECEMBER 6, 2021

For the first time, the Drug Enforcement Agency (“DEA”) is becoming directly involved in the telepharmacy space, an industry that the DEA has not previously regulated aside from the loose application of its existing regulations governing online pharmacies.

Prescription 52

Prescription Distribution Government Medical 52

World of DTC Marketing

APRIL 15, 2021

While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness. The government allowed the drugmakers to mass-produce the vaccine while still conducting clinical trials.

Food and Drug Administration 203

Food and Drug Administration Government Safety Side effects 203

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Clarify Health

NOVEMBER 30, 2022

Clarify Health Recognized for Innovation in Patient Recruitment in Clinical Trials Frost and Sullivan honors Clarify Health with the 2022 New Product Innovation Award SAN FRANCISCO, CA, November 30, 2022 – For the third time this year, Clarify Health , a leading healthcare analytics platform company, is being honored by Frost & Sullivan.

Recruitment 40

Recruitment Patients Healthcare Healthcare 40

Clarify Health

MAY 17, 2021

Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. Read the full press release here.

Transportation 52

Transportation Healthcare Provider Prescription Government 52

PM360

NOVEMBER 14, 2023

However, in August news outlets reported that even with industry and government initiatives to lower the cost of insulin, the implementation had been slow due to healthcare system “mechanics,” and a significant number of consumers had not yet benefited from the $35 insulin options. Currently, an estimated 37.3 of the U.S.

Retail 52

Retail Pharmaceutical manufacturing Sales Insurance 52

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? Reduced patient out-of-pocket (OOP) costs in Part D have the potential to reduce beneficiary reliance on foundation support, with commensurate reductions in manufacturer donations required. price of its most prescribed insulin brand.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. They’ve laid the necessary groundwork for cross-functional visibility, collaboration, and connectivity.

Marketing 101

Marketing Sales Medical Patients 101

Contrarian Sales Techniques

DECEMBER 15, 2022

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. million for the prescriptions that Chun wrote for Subsys.

Sales 52

Sales Prescription Healthcare Healthcare 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

RM120 million for Skim Perubatan Madani to help the poor access health services, which may indicate potential opportunities to work with government-sponsored healthcare programs to provide access to medical products and services. Medical sales reps can suggest exploring this area of innovation to their management.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Clarify Health

JANUARY 6, 2021

Its insights draw upon our proprietary patient-level, longitudinal health data sets that span over 300M lives of government and commercial claims, lab, prescription, and social determinants data. Patient Profiling – What clinical characteristics mark each precision cohort (e.g., are likely to meet the label)?

Prescription 52

Prescription Government Marketing Healthcare 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Partner with Pharmacists for Improved Patient Education. Build Awareness with In-Pharmacy Advertising.

Marketing 52

Marketing Education Retail Prescription 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. – Government agencies. – Government agencies. The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarify Health

JANUARY 26, 2022

It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives.

Recruitment 52

Recruitment Transportation Physicians Education 52

World of DTC Marketing

NOVEMBER 11, 2020

In fact, most clicks were either analysts or journalists which asks the question “how can you target lung cancer patients on Twitter?” BMS has been running an ad for Optivio on Twitter that makes no sense because of FDA guidelines.

Media 195

Media Pharma Government Marketing 195

pharmaphorum

JULY 15, 2022

The case hinges around the concept of “ skinny labelling ” which was introduced to stop drugmakers extending the exclusivity period for their branded medicines – through a stream of new indications or patient populations – that can be protected with so-called “use” patents. The substance patent expired in 2007.

Prescription 52

Prescription Government Doctors Marketing 52

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Pharmaceutical Technology

DECEMBER 22, 2022

Theft, fraudulent prescriptions and unsanctioned distribution by patients and medical practitioners are the most common ways in which legal fentanyl products are illegally secured. Fentanyl was first synthesised in 1959 and introduced to markets in the 1960s as a pain relief drug.

Safety 105

Safety Manufacturing Distribution Prescription 105

pharmaphorum

JANUARY 29, 2023

With more healthcare required, and governments struggling to pay, there’s pressure to become more efficient and consolidate. Thirdly, digitalisation is aiding efficiency and patient centricity, with healthcare set to become a hybrid of physical and digital in years to come. But this was just the tip of the iceberg.

Healthcare 95

Healthcare Healthcare Manufacturing Marketing 95

World of DTC Marketing

OCTOBER 26, 2021

The ROI versus Patient Needs Battle. It’s been more active as pharma has been showering politicians with money to fight the government’s proposal to negotiate prices for Medicare. This is usually a sore sticking point for a lot of DTC people. 3hree: Don’t ignore the negative buzz over pharma and politics.

Marketing 199

Marketing Pharma Government Doctors 199

pharmaphorum

SEPTEMBER 26, 2022

Mackay has been CFO at the UK big pharma since the beginning of 2019, and is departing the company shortly after the spin-out of consumer health business Haleon in order to focus on prescription drugs and vaccines. “I am looking forward to working together to deliver progress for patients, shareholders, and our people.”

Management 52

Management Pharma Biopharma Prescription 52

Clarify Health

OCTOBER 26, 2021

By enrolling participants with a wide range of baseline characteristics, study populations will more accurately reflect the patients likely to take the drug if it is approved. Cancer patients treated in clinical trials live substantially longer than those not treated in trials and benefit from lower hospital readmissions. 2] Figure 1.

Food and Drug Administration 52

Food and Drug Administration Recruitment Pharmaceutical manufacturing Medical 52

Referral MD

JULY 5, 2022

EHR stands for Electronic Health Records and is the digitized form of a patient’s health chart and other essential information. EHR systems store all administrative and clinical information pertinent to patient care like demographics, allergies, problems, medications, vital signs, immunization, medical history, and radiology reports.

Electronics 52

Electronics Healthcare Healthcare Medical 52

Clarify Health

MARCH 16, 2021

Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes. If you could wave a magic wand to fix one problem in healthcare, how would you do it? And we are just getting started.

Healthcare 52

Healthcare Healthcare Electronics Prescription 52

Pharmaceutical Technology

JANUARY 31, 2023

Inflation Reduction Act Speaking during the keynote panel “FDA & ARPA-H: Life Sciences, Biopharma & Medtech Priorities in a New Year”, Califf discussed the Inflation Reduction Act of August 2022, which aims to lower prescription drug prices. That leaves three years for pharma companies to prepare.

FDA 52

FDA Prescription Medicine Biopharma 52

PM360

DECEMBER 20, 2023

Furthermore, the Chinese government maintains its support for local manufacturers to bridge the gap left by innovative foreign drugs or to substitute them with more cost-effective local alternatives. Basic Medical Insurance (BMI), the public insurance that is organized and funded by the government, covers nearly all Chinese citizens.

Marketing 105

Marketing Insurance Medical Manufacturing 105