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Accelerating HCP engagement in Singapore using customer reference data

In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry.

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers. It provides access to detailed, verified profiles on approximately 16 million healthcare professionals and their organisations worldwide. Users will have the ability to see demographics, licences, affiliations, addresses and more – all updated digitally in real time.

Significant opportunities for Singapore’s life sciences industry

There are big opportunities to increase efficiencies and sales productivity, despite Singapore being a relatively smaller market.

Veeva OpenData supports users to:

  1. Increase sales productivity, speed and business efficiency

    Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Improve data quality with services to identify and duplicate inactive, outdated and incomplete records.

    This reduces administrative burden for sales reps, sales managers, sales force effectiveness, and COMMEX can focus on what they do best.

  2. Streamline compliance

    Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws.

  3. Improve planning

    Have visibility into relationships between healthcare providers and organisations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans. Veeva OpenData provides additional insight into registrars and new doctors.

With Veeva OpenData users can improve relationships between healthcare practitioners (HCPs) and the healthcare organisations (HCOs) at which they work, as well as the affiliations between HCOs and their parent HCOs (for example, hospitals and their departments, pharmacies and their banner groups).

Poll survey results from a recent Singapore Veeva webinar found there is a big opportunity for better, faster, more accurate data

We recently held a webinar for Singapore’s healthcare industry, and the attendees responded with their current customer reference data practices:

  1. 86% of respondents said they do not have their customer reference data up to date and completed by a third party
  2. 100% said they rely on their sales reps to make changes to HCP data
  3. 43% said they do not have customer reference data that they can trust that is up to date
  4. 43% said they do not have robust data management processes.

Some of the largest pharmaceutical companies in the world, as well as emerging biopharma, use Veeva OpenData to increase field force effectiveness, boost productivity and enhance customer engagement.

Singaporean companies can now shift their internal dialogue from data quality issues to commercial effectiveness because Veeva OpenData helps data stewards resolve data change requests in hours rather than days.

Timely, quality data is critical to support commercial business goals and initiatives

Veeva Systems’ Asia Pacific Life Sciences Industry Survey on Customer Data found that timely, quality data is critical to support commercial business goals and initiatives. 88% of respondents surveyed across the life sciences industry reported that improving customer data is a top priority for their organisation. There has never been a better time for the availability of quality, accurate and faster data across Asia Pacific and in the Singapore market.

Veeva OpenData seamlessly integrates with Veeva CRM, enabling sales representatives to search and download data up to 60% faster and with 50% fewer clicks. This enables field reps to target the right physicians and opportunities in real time.

Veeva OpenData in Singapore comes from multiple sources

In the Singapore market, Veeva OpenData comes from multiple publicly available sources including authoritative sources such as government bodies, HCO or HCP websites, media platforms, and more. Veeva OpenData is proactively updated with our proprietary source processes that are optimised for change detection, quality checks, validation rules, de-duplication, and new updates.

Furthermore, our research centres utilise well-defined data stewardship processes and various research methodologies, including phone verification, to maintain high-quality data.

Data change requests from customers subscribing to and integrated with Veeva OpenData are sent directly to the Veeva OpenData stewards, creating efficiencies for HCOs.

Does your organisation have the right customer data foundation to support digital transformation and data strategy? To find out how your organisation can create a customer data platform to help boost sales productivity, streamline compliance and improve planning to take your organisation into the future, find out more about Veeva OpenData by contacting me at cassandra.barker@veeva.com.