World of DTC Marketing

MARCH 23, 2022

Do patients care? The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? The answer to that would be “no.”

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Patients FDA Doctors Physicians 264

MedCity News

FEBRUARY 2, 2024

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

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Doctors Prescription Food Medical 289

MedCity News

NOVEMBER 17, 2023

Whether it’s to exchange patient data quickly and easily, identify communities in need of programs to address food inequity, or reduce no-shows by sending automatic reminders, using the right technology is an essential tool for achieving better patient care.

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Healthcare Healthcare Food Patients 306

MedCity News

OCTOBER 5, 2023

Through a partnership with Mount Sinai Solutions, Instacart is offering post-operative and post-partum patients a grocery stipend. Instacart is also launching co-branded Medicare Advantage plans with Alignment Healthcare that address food insecurity issues for seniors.

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Food Healthcare Healthcare Patients 264

MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. Sitting on the rough, crinkly paper on the exam table. Take autism, for example.

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Medical Patients Doctors Training 279

MedCity News

JUNE 13, 2023

Providers and payers will be able to use Uber Health to deliver healthy groceries and over-the-counter items to patients who need them. They’ll be able to do this on the same platform they use to request non-emergency medical transportation and prescription delivery.

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Transportation Patients Prescription Medical 276

European Pharmaceutical Review

DECEMBER 20, 2023

The US Food and Drug Administration (FDA) has granted priority review to Roche’s supplemental Biologics License Application for Xolair ® (omalizumab) for treatment of children and adults with food allergies. The study involves patients aged 1 to 55 years who are allergic to peanuts and at least two other common foods.

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Food Food and Drug Administration FDA Patients 98

World of DTC Marketing

JUNE 22, 2021

By one projection, spending on the drug for Medicare patients could end up being higher than the budgets for the Environmental Protection Agency or NASA. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients. Can a pharma company serve both shareholders and patients?

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Patients Food and Drug Administration Pharma Government 180

PharmaTimes

JUNE 17, 2025

Zusduri, which is delivered directly into the bladder in an out-patient procedure, is now the first and only medication approved by the US regulator to treat adults with recurrent low-grade intermediate-risk non-muscle invasive bladder cancer (LG-IR-NMIBC).

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FDA Food and Drug Administration Sales Management Management 104

MedCity News

NOVEMBER 10, 2023

The whole-person approach to home health Because home health clinicians for example nurses and therapists bring care to patient homes, they’re able to spend more time with patients and get to know all the factors that are impacting their health.

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Safety Food Specialization Insurance 279

MedCity News

MARCH 29, 2024

A healthy and inclusive workplace environment needs flexible solutions that are personalized to all lifestyles, work schedules, cultures and food preferences.

Food 268

Food Patients 268

World of DTC Marketing

JUNE 3, 2025

Some patients are getting Ozempic from telehealth apps after filling out quick questionnaires, never meeting a doctor face-to-face, never truly discussing their medical history. The Medical Risks of Off-Label Hype Let’s be blunt: taking a drug like Ozempic just to drop a few dress sizes is not without consequences. More serious ones?

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Medical Side effects Doctors Prescription 198

European Pharmaceutical Review

JANUARY 7, 2025

The US Food and Drug Administration (FDA) has for the first time, issued draft guidance on using artificial intelligence (AI) intended to support a regulatory decision about a drug or biological product. The guidelines address the safety, effectiveness or quality of these medicines.

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Food and Drug Administration FDA Food Medical 105

European Pharmaceutical Review

JULY 7, 2025

The US Food and Drug Administration (FDA) has approved the first oral on-demand therapy for acute attacks of hereditary angioedema (HAE) in individuals aged 12 years and older. This rare genetic disease leads to tissue swelling attacks in the body that can be life-threatening.

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Food and Drug Administration FDA Pharmaceutical Physicians 97

World of DTC Marketing

JUNE 20, 2025

Low morale within the Food and Drug Administration (FDA) is more than just an internal issue—it sends shockwaves through the pharmaceutical industry, affecting regulatory timelines, decision-making, innovation, and public trust. Conversely, when morale plummets, communication delays, increased caution, and decision paralysis often follow.

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FDA Pharma Food and Drug Administration Pharmaceutical 157

Pharmacy Times

JULY 10, 2025

Lara Zakaria, PharmD, introduced the topic of pharmaconutrition, urging pharmacists to integrate food, lifestyle, and gut health into patient care through evidence-based, practical interventions.

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Leads Patients Food 37

World of DTC Marketing

JULY 8, 2025

The Cost Myth One of the most persistent claims is that devices—particularly those that monitor patients at home or allow for earlier diagnoses—will lower healthcare costs by reducing emergency visits and hospitalizations. The same goes for remote patient monitoring (RPM) devices. But in practice, the opposite often happens.

Medical 181

Medical Healthcare Healthcare Prescription 181

European Pharmaceutical Review

APRIL 21, 2025

For the first time in over ten years, the US Food and Drug Administration (FDA) has approved a new targeted treatment for chronic spontaneous urticaria. The European Medicines Agency (EMA) authorised its use for paediatric patients with eosinophilic esophagitis.

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FDA Food and Drug Administration Food Safety 105

World of DTC Marketing

JULY 12, 2022

Patients on Medicare who don’t qualify for low-income subsidies could see out-of-pocket costs for the drug of over $12,000. Isn’t it time for Congress to finally pass legislation that helps patients? Information on public assistance and food stamps. Innovation and Competition Act. Administration on Aging.

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Healthcare Healthcare Food and Drug Administration Government 297

World of DTC Marketing

MAY 16, 2022

Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. Will patients, who are obese and don’t have Type 2 diabetes, ask for the drug for weight loss, and will patients understand the risks? Will patients look past those side effects to lose weight? If You’re Short On Time: The U.S.

Food and Drug Administration 278

Food and Drug Administration Side effects Pharma Prescription 278

World of DTC Marketing

AUGUST 16, 2022

While some medical issues cause obesity, the most significant cause is eating the wrong foods and lack of exercise. A leading Epidemiologist told me that several of his Type 2 diabetic patients are in denial about the condition even though Type 2 diabetes can ravage the body. billion and $6.38 ” This is unacceptable.

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Food Healthcare Healthcare Retail 64

European Pharmaceutical Review

MARCH 26, 2025

The US Food and Drug Administration (FDA) has approved Blujepa ( gepotidacin ) antibiotic for uncomplicated urinary tract infections (uUTIs) in female adults and paediatric patients aged 12 years old and over. The approval of Blujepa is a crucial milestone with uUTIs among the most common infections in women.

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Food and Drug Administration FDA Medicine Food 86

MedCity News

MAY 19, 2023

Companies presenting their technology at the conference seek to support a diverse patient population spanning conditions such as inflammatory bowel disease, food allergies, and cancer. Cell, gene therapy and immunotherapies also form some of their treatment approaches in development.

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Biopharma Food Patients 162

World of DTC Marketing

NOVEMBER 9, 2020

This drug may be nothing but a lifesaver to Alzheimer’s patients. Just two days ago, Biogen shares soared 44 percent when the Food and Drug Administration’s own scientists said there was “substantial evidence” that aducanumab was effective. More than 5 million Americans of all ages have Alzheimer’s. An estimated 5.8

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FDA Food Patients Pharma 236

World of DTC Marketing

JULY 17, 2022

Unpaid celebrity endorsements include venture capitalist Marc Andreessen, who says the drug completely changed his relationship with food, and Elon Musk, who has cited it on Twitter. It has to persuade patients to sign up for some heinous side effects. So far, the data for Wegovy looks excellent. Then there is the price.

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Side effects Doctors Insurance Prescription 264

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. Higher numeracy was associated with better gist and verbatim recall.”

Food and Drug Administration 260

Food and Drug Administration Side effects FDA Prescription 260

European Pharmaceutical Review

DECEMBER 18, 2023

After eight weeks of treatment, patients’ depression severity scores dropped by an average of 19.1 A second study led by Yvan Beaussant from the Dana-Farber Cancer Institute that gathered input from patients in the trial during exit interviews. Participants involved in the trial had moderate to severe depression scores at baseline.

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Food and Drug Administration Patients Side effects Safety 116

World of DTC Marketing

DECEMBER 29, 2020

For the COVID-19 vaccine, the Food and Drug Administration (FDA) set up rigorous standards for vaccine developers to meet. Rather than have patients fill out the paperwork online and get a specific time for their shot, Florida uses the cattle car mentality, leading to people waiting overnight. That’s a hell of an incentive.

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Pharma Food and Drug Administration Media Food 317

World of DTC Marketing

JANUARY 10, 2022

This study included 63 of 355 new therapeutic drugs and biologic agents approved by the US Food and Drug Administration between 2009 and 2018. Adding sales and medical support staff is expensive, not to mention the cost of “marketing” the drug to patients and consumers.

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Food and Drug Administration Pharma Marketing Food 293

MedCity News

APRIL 7, 2024

Heali’s new Medical Nutrition Therapy tool offers patients and providers access to a library of evidence-based dietary recommendations. The post Heali Contracts With California Medicaid, Unveils Medical Nutrition Therapy Tool appeared first on MedCity News.

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Medical Patients Food Medicine 316

Evolve Your Success

FEBRUARY 13, 2024

— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. Diagnostic products can change when patients discover their diseases.

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Patients Sales Medical sales Doctors 162

MedCity News

MAY 20, 2024

The company connects patients to a network of registered dietitians. Fay emerged from stealth with $25 million in funding. The post Nutrition Counseling Startup Emerges from Stealth with $25M appeared first on MedCity News.

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Networking Patients Food Medicine 312

World of DTC Marketing

JULY 15, 2021

According to STAT News, “acting Food and Drug Administration Commissioner Janet Woodcock acknowledged on Wednesday her agency may have misstepped in the handling of its polarizing approval of a new Alzheimer’s drug.” This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast.

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Food and Drug Administration FDA Side effects Ethics 276

World of DTC Marketing

JANUARY 7, 2022

Pharmacists have patients every day more concerned (and in some cases consumed) about whether their prescription was run on GoodRx instead of having any interest in learning how to take the medication and what to look for with side effects. Right now, there’s a lot of investment hype around Food Rx.

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Prescription Insurance Side effects Medical 278

MedCity News

JULY 21, 2024

Northwell is leveraging Instacart Health’s tools to address social determinants of health among its patients, the companies recently announced. The post Northwell Health Taps Instacart for Nutrition Support appeared first on MedCity News.

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Patients Food Medicine 256

World of DTC Marketing

FEBRUARY 1, 2021

Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. OK, I will be the first to admit that pharma has problems and has not put patients first, but the reality is that the pharmaceutical industry is a business.

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Pharma Prescription Insurance Medical 189

World of DTC Marketing

JUNE 8, 2021

The Financial Times said , “Michael Carome, director of the health research group at Public Citizen, said, “these costs to patients, to their families, are just not justified based upon what we know about this drug”. There are no efficacy data to clearly demonstrate this drug helps patients. Nowhere to be seen.

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FDA Food and Drug Administration Patients Biopharma 221