MARKET is a livestream shopping platform built to support sellers from all categories whether it’s fashion, food, fun, sports, beauty, and more! Recently, we announced that MARKET will now be supporting sellers with digital products, including NFTs. We’re excited about this new avenue for MARKET and the potential it has in the livestream selling industry.
MARKET was built to be an easy-to-use platform for all kinds of sellers. Once you’ve applied to become a seller on MARKET, you can add your products to the site in minutes. Now, MARKET's revolutionary platform allows you to sell your digital products and NFTs (non-fungible tokens) to the world. The platform’s livestream interactive technology makes it easy to discuss your products with viewers and sell directly from the stream.
With MARKET, there are no restrictions on what you can sell when it comes to your digital products—we support video games and digital products like art pieces and collectibles. In this post, we’ll take a closer look at Verb Technology’s recent press release about NFTs and other digital products joining the MARKET platform, and what that means for sellers in that industry.
What are NFTs?
NFTs are non-fungible tokens, or digital assets, that cryptographically assign and prove ownership of unique physical or digital items, such as works of art, real estate, music, or videos. If you own an NFT, it is recorded in the blockchain (a form of distributed ledger) and can be transferred by the owner, making it easy to sell and trade. Recently, NFTs have undergone explosive growth in popularity with many brands, creators, celebrities, and influencers creating their own NFTs.
NFTs on MARKET
MARKET is the future of shopping, and that starts with the platform’s interactive livestream technology and the sellers who use that tech. NFTs are being called the future of art and collectibles because blockchain transactions are direct and not mediated through a third party, so fans can support their favorite artists directly. On MARKET it’s all about supporting your favorite artists via their livestreams and making purchases from their store on the stream.
Rory Cutaia, CEO, said, “MARKET is a true 21st-century marketplace, purpose-built for the next generation of eCommerce. Empowering the creator economy to leverage livestream selling for NFTs built on blockchain technology is the latest example of how we intend to deliver on that commitment.”
Selling NFTs on a Livestream
MARKET’s shopping experience is centered around a seller’s livestream and the ways they can personally interact with their audience. In each stream, sellers can show off their products, answer questions from customers made on the live chat, and sell directly from the stream. What does this look like with NFTs and other digital assets? A livestream can be your chance to tell customers and collectors the story behind each unique asset and commodity. Each NFT is unique in its own way, and who better to tell its background story than the creator?
Here at MARKET, we believe NFTs can positively impact the livestreaming industry. Adding NFTs to the mix gives a seller’s offering more authenticity, which can drive demand. Plus, the nature of the livestream setting turns the focus away from pricing and instead directs it towards the products. Because livestreams give shoppers and sellers a chance to interact, streamers can go beyond the transactional as they tell the story of their digital products and what sets them apart. Livestreaming is a place to be entertained and informed, along with being a platform to find unique items.
MARKET is committed to supporting the future of shopping by offering NFTs for sale on our livestream selling platform. We believe that livestream shopping is the next step in eCommerce and we are excited to offer this option to retailers who apply to sell on MARKET. Livestream selling is a growing industry and we believe that NFTs have a place in it.
Do you sell NFTs or other digital products? We want to see how our live selling platform can impact your business! We’re calling all musicians, artists, authors, and other content creators: no matter what you're selling, you have a home with MARKET! Click here to learn more about what it means to become a seller on MARKET. You can also apply to become a seller today—it's a simple process you can complete in minutes!