InCrowd

SEPTEMBER 8, 2022

InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment. In the next few articles, we’ll discuss the responses and findings of these surveys.

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Impetus Digital

APRIL 22, 2024

Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes. Can’t make one of the live webinars?

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MedCity News

JUNE 28, 2023

LGBTQ advocacy groups and clinicians argue that healthcare providers have a responsibility to treat the recent wave of laws banning gender-affirming care for minors like the public health crisis that it is.

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pharmaphorum

FEBRUARY 7, 2024

Life sciences communications agency Real Chemistry has more than doubled its medical team through the acquisition of Avant Healthcare.

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Rep-Lite

APRIL 4, 2024

This knowledge allows you to speak confidently with healthcare professionals and address their specific needs. Clinical Knowledge: Possessing a basic understanding of relevant medical conditions and procedures related to your devices will enhance your interactions with healthcare providers.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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pharmaphorum

NOVEMBER 15, 2022

The security or otherwise of patient data is a widespread and growing concern, but the juli survey found that just how much of a concern it is was dependent on age, gender, and the level of education of respondents. Seemingly sweeping statements, and yet the proof is in the fill-in-the-box pudding, so to speak.

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Impetus Digital

FEBRUARY 1, 2024

She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Building Trust with Healthcare Providers Medical sales representatives interact regularly with busy healthcare professionals. Protecting patient confidentiality is paramount.

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PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. Healthcare providers’ understanding of data displays of clinical trial information: a scoping review of the literature. J Comm Healthcare.

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Prognos Health

AUGUST 20, 2023

Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients. An alert is a notification of an event.

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Rep-Lite

APRIL 5, 2024

Key Roles and Responsibilities of Medical Sales Associates Product Knowledge and Education: Medical sales associates act as subject matter experts for the medical devices or pharmaceuticals they represent. They pay close attention to the needs, challenges, and priorities of healthcare providers.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

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Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. However, the industry is now evolving to prioritize the actual value and impact of these products on healthcare. It's not just about a one-time sale.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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Pharma Marketing Network

JULY 27, 2023

Provide Value-Added Support: To solidify relationships with HCPs, go beyond simply promoting your products or services. This could include access to educational resources, evidence-based studies, or training opportunities. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

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Impetus Digital

FEBRUARY 22, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The app they are working on uses cognitive behavioural therapy to help improve mental health through education and other activities.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Educational materials (e.g., Patient verification.

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PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. “We References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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Impetus Digital

NOVEMBER 29, 2023

Design content for a virtual patient advisory board or needs assessment survey and leverage the results to educate research teams and healthcare providers on patients’ experiences and priorities. Download the customer story to get the details.

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Rep-Lite

JANUARY 31, 2024

As medical device recruiting experts, we’ve observed a growing demand for individuals who can effectively engage with healthcare providers, understand their unique challenges, and offer tailored solutions. Evolving Role of Medical Device Specialists Gone are the days when medical device specialists were solely focused on sales.

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Impetus Digital

FEBRUARY 21, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

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Prognos Health

APRIL 11, 2022

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.

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Pharmacy Times

JULY 22, 2022

There are some great resources out there to help educate patients and healthcare providers to combat the epidemic, according to Dr. Deutsch.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. In the US, the average salary is $64,617 per year.

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PM360

MARCH 22, 2024

Without the imperative of immediate commercial outcomes, Field Medical Affairs also exists as a trusted relationship-builder in which medical science liaisons (MSLs) and healthcare providers (HCPs) can discuss treatment possibilities and scientific concerns candidly.

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Clarify Health

OCTOBER 12, 2023

Collaboration between health plans and healthcare providers is crucial in achieving better outcomes. Payers can provide the data, resources, payment structures, and incentives needed to drive quality improvement and ensure patients receive the right care at the right time.

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Impetus Digital

OCTOBER 1, 2022

Luca Dezzani , VP of US Oncology Medical Affairs at Johnson & Johnson , sat down with me for a discussion around innovation in Medical Affairs, new technologies for data dissemination and medical education, how to engage with different healthcare stakeholders, plus much more. About Impetus Digital. Book a Consultative Demo.

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Impetus Digital

MARCH 15, 2024

Helping patients, healthcare providers, and investigators to navigate (or overcome) these challenges In light of these many challenges, how can pharmaceutical teams help their most important stakeholders navigate the rapidly changing field of oncology?

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Infuse Medical

MARCH 22, 2024

Home Healthcare Providers Home healthcare providers can utilize VR training modules to educate caregivers on patient care techniques, medication administration, and safety protocols.

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Contrarian Sales Techniques

JANUARY 25, 2023

I work closely with healthcare providers to understand the reimbursement and insurance options available for the products I represent. It's not just about selling a product, it's about ensuring that patients have access to the products they need, and working with healthcare providers to make sure that happen.

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