Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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Is pharma hiring the right people?

World of DTC Marketing

SUMMARY: Older, more experienced employees are being shoved aside in favor of more inexperienced ones. The culture within pharma is driving people away, including new hires. More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients.

Pharma 309
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Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Reading time: 2 – 3 minutes. Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? In a few minutes, you will know the answer. The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects. Physician micro-marketing is a solution.

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Building Sales Confidence is Everything

Integrity Solutions

In many ways, building sales confidence is about expanding belief boundaries, addressing some underlying perceptions and providing the type of sales training and coaching that maximizes strengths, encourages risk taking and helps your customers think differently. Confident salespeople believe in themselves. They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly.

Sales 128
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The 4 Most Common Customer Objections, and How Sales Teams Should Respond

Salesforce

Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. However, objections communicate important and valuable information about customer concerns and needs. Most objections can be effectively handled by a knowledgeable sales team equipped with a simple reframing strategy that puts the issue in perspective.

Sales 98
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. DTC ads raise awareness around health conditions. DTC ads do NOT lead to unnecessary Rxs. The FDA needs to study what people do when they see a DTC ad. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.

Marketing 285
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What Pfizer’s digital transformation strategy can teach us about making pharma more agile and effective

Tribeca Knowledge

I n the COVID-19 era, pharmaceutical companies are fast learning that digital transformation strategy is not just an appealing concept but a strategic imperative. With the pandemic offering an unexpected template for agile means of remote working, multinationals such as Pfizer have embraced digital technologies as catalysts for change at every level of their organisation.

Pharma 52

More Trending

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Evolution, Integration, and Empathy — Core Themes and Lessons from PMN 2021 Summer Summit

Pharma Marketing Network

At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.

Media 52
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What DTC marketers can learn from people who refuse a COVID vaccination

World of DTC Marketing

SUMMARY: Even though the Delta variant of COVID is highly contagious, people are still choosing not to get vaccinated. Concerns about safety, fear of unknown side effects, and misinformation about COVID-19 are some reasons why people may not accept the vaccine. Social media has a lot of health misinformation bet they alone can’t be blamed. The media stories about the FDA.

Marketing 279
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Top 5 Costliest Drugs in the World

Teachntest

Top 5 Costliest Drugs in the World Read in Hindi Why cost is higher? The development of any drug requires lots of time, effort, and crores of rupees. If the disease condition is rare, also referred to as an ‘órphan disease’, which affects only a small percentage of the population. Then the development of highly.

Pharma 52
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5 Keys to Boost your next Pharma Brand Plan

Atrivity

Strategic brand planning in the pharmaceutical and medtech sector is one of the most important elements for industry leaders. Why? It is the way in which available resources are allocated to a strategy designed to enable the brand to achieve its sales targets. Todays strategic planning must adapt to the " new normal " of increasing market volatility, uncertainty and ambiguity.

Pharma 52
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Evolution, Integration, and Empathy — Core Themes and Lessons from PMN 2021 Summer Summit

Pharma Marketing Network

At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.

Media 52
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Building Confidence in Sales is Everything

Integrity Solutions

In many ways, building confidence in sales is about expanding belief boundaries, addressing some underlying perceptions and providing the type of sales training and coaching that maximizes strengths, encourages risk taking and helps your customers think differently. Confident salespeople believe in themselves. They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly.

Sales 52
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Episode 001: Taking Calculated Risks in a Medical Device Career with Matt O’Neal, PrepMD Founder

Med Device Careers

In this episode, we sit down with co-founder and CEO of PrepMD , Matt O’Neal. In our conversation, we reflect on Matt’s embrace of taking calculated risks, his approach to team building and creating a winning culture, and his relationship and people-driven approach to success. Matt brings over 40 years of healthcare and medical device industry experience in sales, training, recruitment, and management for companies including Winthrop Laboratories, Cardiac Pacemakers Inc, and Boston Scientific.

Medical 52
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Is Cannabis the Future of Medicine?

Source Explorer

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Uri Goren

Cadensee

Uri Goren. head of digital engagement and capabilities, teva pharmaceuticals. Uri Goren is the head of digital engagement and capabilities at Teva Pharmaceuticals, and just recently became a member of the National Advisory Board for digital health for the Israel Ministry of Health. Uri founded and continues to contribute insights through his digital magazine, e-Pochondriac.

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Is it time for vaccination mandates?

World of DTC Marketing

SUMMARY: 99 percent of covid-19 deaths in June were among the unvaccinated. 29 percent of Americans said they were unlikely to get vaccinated — up from 24 percent three months earlier. Most workers do not want their own employer to require vaccination, including the vast majority of unvaccinated workers (92%). The authority of state governments to mandate vaccinations is clear — it goes all the way back to a 1905 Supreme Court case.

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It’s been an exhausting week in healthcare. What the hell is wrong with people?

World of DTC Marketing

SUMMARY: Biogen defends the indefensible. Unvaccinated people are putting us all at risk for COVID. The trend of politics over science is disturbing. Pharma seems to have a policy of “don’t say anything to rock the boat.” Biogen executives used their earnings day to aim at critics and the media, saying the federal approval of the company’s new Alzheimer’s drug, Aduhelm, “has been the subject of extensive misinformation and misunderstanding.” Then there