Sat.Mar 19, 2022 - Fri.Mar 25, 2022

article thumbnail

Passing the trash

World of DTC Marketing

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge. He came from the salesforce, and his mentality was simple; marketing supports sales.

Pharma 213
article thumbnail

The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team.

Pharma 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Thoughtful Microlearning

CLD, Inc.

Is microlearning the appropriate tool to ensure that your goals are met? At the end of the scenario, you determine which vendor has considered the appropriate use of microlearning.

article thumbnail

5 Ways To Make Your Pharma Sales Calls More Effective

eMediWrite

1. Make Calls in Advance and Use Reports. Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople are well-prepared to maximise every customer engagement.

Sales 52
article thumbnail

Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

article thumbnail

Telehealth: Supply exceeds demand

World of DTC Marketing

An increasing number of headlines amplifying many incomplete data around telehealth have led industry stakeholders to extrapolate discrete data points about telehealth to the entire U.S. population. Using an economic framework to analyze national telehealth data. Only 25.6% of Americans utilized telehealth during the two years of the pandemic. Said another way, investments in the telehealth market have been made on the thesis that telehealth is preferred among most Americans.

Marketing 206
article thumbnail

3 ways Blue Cross of Idaho is using data-driven strategies to scale the adoption of value-based contracts

Clarify Health

Recorded Webinar Using Data-Driven Strategies to Drive Success in Value-Based ContractsValue-based contracts (VBCs) can help health plans and providers contain healthcare costs while ensuring high-quality care. However, significant information asymmetry and lack of transparency pose challenges in designing, implementing, and managing VBCs. Blue Cross of Idaho (BCI) and Clarify Health recently hosted a webinar about [.].

More Trending

article thumbnail

Legal and Compliance Part 2: Developing a Solid Strategy

Verb

Welcome back to part two of our series on creating a strong legal and compliance strategy. When it comes to protecting your company from risk, compliance should be at the top of your mind. As we discussed in part one, the federal government has made it clear that direct sales companies will be held responsible for false claims—whether those claims come from distributors or your company itself.

article thumbnail

Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. Do patients care? No. Accelerated Approval was developed in 1992 in response to the HIV/AIDS crisis and has led to expedited drug and biologic approvals in several disease areas across the FDA.

Patients 200
article thumbnail

How Your Sales Reps’ Beliefs About Selling May Be Quietly Working Against Them

Integrity Solutions

Imagine that you coach a college rugby team. You have a potential star player. He’s big, fast, talented, has a mean sidestep, the team respects him. However…he doesn’t really have much passion for rugby itself. He was a star football player in high school who didn’t get the college scholarship offers he had hoped for. He walked onto the rugby team more as something to do to stay in shape than anything else.

Sales 52
article thumbnail

Unlocking the potential of healthcare data for commercial clinical research

pharmaphorum

In this webinar, speakers from the NIHR and Roche will discuss what data is available to life science companies and CROs, how it’s currently being used for research planning and placement, and what more could be done with that data. They’ll also look at what culture and process changes will be required to make sure this data can be readily translated into insights to improve commercial research delivery.

article thumbnail

How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

article thumbnail

Finding The Rhythm Of Sales Success With Justin Lohman

Evolve Your Success

Sales success is something that all people in the field of sales aspire to. So what do you need to reach the next level? Samuel Gbadebo discusses all things medical sales with Rithm AI cofounder Justin Lohman. Justin talks about the events that lead to the creation of Rithm AI, their goals, and who the project aims to help. Learn what it takes to hit the bigtime in medical sales and take your game to a higher level through this conversation. — Watch the episode here.

Sales 52
article thumbnail

[ Save Your Seat ] PMN: Direct to Consumer (DTC) Engagement Summit

Pharma Marketing Network

REGISTER HERE. Join PMN and industry marketing experts on April 28th at 12PM EST , to learn more about how to elevate your patient engagement marketing. Panels include: Effective Use of Data in DTC Marketing. There is no question that data is the path to better understanding your audience, but what data points are most important? What’s useful, and what’s misleading?

article thumbnail

All Revenue is Not Equal: Shifting Mindset with Account-Based Sales

Integrity Solutions

With the rise of cross-functional buying committees in B2B selling situations, sales and marketing professionals are reevaluating some of their “tried-and-true” methods and shifting away from just individuals to more of an account-based sales approach. One of the hallmarks of account-base sales is hyper-personalization. With a focus on treating every account as a market of one, this model requires understanding who the key stakeholders are within an account and then targeting your ou

Sales 52
article thumbnail

5 Pitfalls To Avoid In The Relationship Between Medical Device Manufacturer And Distributor

Cesare Ferrari

Thankfully, in this post , I already addressed the key elements for a successful manufacturer/distributor relationship (If you haven’t seen it, you will find it very useful when you refer to it). Unfortunately, missing one or more key ingredients will produce some trouble and even the evolution of the relationship toward a Lose-Lose. Moreover, I have seen 5 pitfalls in the manufacturer/distributor relationship that could endanger the partnership.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

Modus

You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Sales 52
article thumbnail

How are Pharma Companies using Storyvine for Sales Enablement?

Storyvine

COVID has made access to HCPs nearly impossible and no one expects a return to open access. Virtual is here to stay, so it’s time to consider if your video marketing strategy is up to the task. With nearly a decade of trusted experience in the healthcare and pharma sector, we can help you modernize your sales enablement strategy to include personalized video.

Sales 52
article thumbnail

Highlights From Reuter’s Pharma USA 2022 | Philadelphia Convention Center

Pharma Marketing Network

Reuter’s Pharma USA 2022 was truly awesome. It feels great to finally get back “in person” and see people again. There was a strong showing of clients and a full agenda of great presentations. One of the overall themes that emerged based on the numerous case studies, examples, and presentations is that pharma has not been sitting still during COVID.

Pharma 40
article thumbnail

3 ways Blue Cross of Idaho is using data-driven strategies to scale the adoption of value-based contracts

Clarify Health

40
article thumbnail

What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

article thumbnail

Healthcare’s greater good?

World of DTC Marketing

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. One of the biggest complaints about healthcare is that it’s too fragmented.

Retail 212
article thumbnail

Episode 84 – In the AI C-Suite with David Golan, CTO and Co-Founder of Viz.ai

Medical Device Success

Reading time: 2 – 4 minutes. Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well. The FDA heard the term “artificial intelligence” and were immediately skeptical. Then the Viz.ai team hit the pause button and said this was about speed to treatment for stroke, not necessarily doing a better job interpreting images.

FDA 130