The Brooks Group
APRIL 9, 2015
The primary goal of most organizations is to drive revenue and profit. So any salesperson that knows how to do that, and do it well, is an important part of the team. True, top salespeople may give you problems sometimes, but they're also doing exactly what you want. It’s worth putting up with a few personality "quirks" to bring in more revenue, right?
The Brooks Group
APRIL 7, 2015
A big part of sales is about knowing what to say. That often means that when someone finds something that works, it quickly gets picked up by every other salesperson, and becomes a cliché—which makes it much less effective. And many of those clichés, even though they seemed great, were never really that effective to begin with. Here are five of the most overused sales clichés, and how they harm your sales efforts.
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