World of DTC Marketing
APRIL 22, 2021
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.
Medical Device Success
APRIL 21, 2021
Reading time: 4 – 7 minutes Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu , Somalia. He carried these Marine leadership values into Frito Lay and then Boston Scientific. Now, Will shares his thoughts on being proactive and excelling in his book “PROACTIVE: Achieving Excellence in Sales and Customer Relations”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Medical Sales Guru
APRIL 20, 2021
Medical sales representatives are often advised to target the competition. As a result they fear competitors might have better products and closer relationships with accounts. If you’re in medical sales, the competition isn’t your problem…It’s the customer! I tell you why in this short video and what you should do to address it.
Pharma Marketing Network
APRIL 21, 2021
[link]. The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni and Marc Banjak, General Counsel at Dova Pharmaceuticals, discuss sales compliance in the life sciences. Sales and marketing representatives in the life science industry must comply with state and federal regulations.
Advertisement
Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
APRIL 20, 2021
QUICK READ: Here are some recent stories that you should all be aware of. Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. I love the industry, and although I want to see some changes, I know there are many good people trying every day to make it happen. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses.
pharmaphorum
APRIL 22, 2021
Real-world evidence (RWE) is emerging as an important area of research to reveal, in real time, new insights and innovations and is accelerating the development of new and innovative therapies and treatments to improve patient outcomes. This pharmaphorum webinar, held in association with Savana, will take place on Thursday 22 April from 16:00-17:00 BST / 17:00-18:00 CET / 10:00-11:00 EST and hear from presenters at BREATHE - the Health Data Research Hub for Respiratory Health, Salford Royal NHS
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
APRIL 20, 2021
With more than 30 years in the field, Dr. Horning has been a constant advocate for evidence-based treatment, helping to establish standards of care for patients across all types of Hodgkin and non-Hodgkin lymphoma. She has garnered prolific status as a researcher, leader and educator recognized with a prestigious Stanford School of Medicine Excellence in Patient Care Award, among many other honors.
World of DTC Marketing
APRIL 19, 2021
QUICK READ: At times, the public health response to coronavirus (COVID-19) has been scary, characterized by antimask behavior, antivaccine beliefs, conspiracy theories around the development of the vaccine, and a general belief that even COVID numbers are false. These people are doing more harm to others than they know, and they are generally making themselves irrelevant.
Medical Sales News
APRIL 18, 2021
Interviewing for jobs in the medical sales industry can require a lot of time and preparation. In today’s world, conducting a job interview virtually is becoming more common than ever. Whether you are interviewing for a job across the country or just down the street, there are a number of things to consider when it comes to using video technology for an interview.
Storyvine
APRIL 19, 2021
There are three things Storyvine is really good at , and that is Structure, Speed, and Scale. We call them the 3 S’s. Learn what they are and how they help your video marketing campaign. [link] Structure: Storyvine captures video in a structured way by guiding users through the process, question by question. This structure makes it very comfortable for the person doing the filming, because they only have to focus on answering one question at a time.
Advertisement
Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharma Marketing Network
APRIL 19, 2021
Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the Year (WOTY) 2020-21. Dr. Horning holds a very special place in HBA history as the only woman to hold the WOTY title for two years. Being named HBA’s Woman of the Year is just the latest recognition in her career, having previously received the prestigious Stanford School of Medicine Excelle
World of DTC Marketing
APRIL 23, 2021
QUICK READ: The MedAd News Manny Awards were last night. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. Award winners should see their awards as a head nod and understand they have a LOT more work to do. I’m not much for pharma trade magazine awards. Too much self-promotional politics in involved but still it’s great to be recognized.
Optymyze
APRIL 20, 2021
Sales force automation simplifies and automates key aspects of the sales processes.
Sales Pilot Medical Sales Performance
APRIL 20, 2021
The post In Medical Sales…Fear The Customer, Not The Competition first appeared on MEDICAL SALES TRAINING.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Source Explorer
APRIL 21, 2021
[link].
World of DTC Marketing
APRIL 21, 2021
QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. The amount of money Pfizer is going to make from their vaccine borders on obscene while PBMs quietly take a cut of every Rx transaction without really adding any value. It’s going to continue until we put politics aside and say “enough.” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company.
World of DTC Marketing
APRIL 18, 2021
QUICK READ: According to the Times 89% of all media stories on COVID have been negative. While less tan 5% of people who get COVID will require hospitalization both Democrats and Republicans believe that number is a lot higher. The simple reason why there are so many scare headlines around COVID is that they lead to traffic which means higher ad revenue for publishers.
Expert insights. Personalized for you.
265 
Let's personalize your content