Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical informatio

Media 238
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Everything You Need to Know to Get Hired in Medical Sales

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Today I wanted to do a recap of the tips I personally used and my guest used to break into medical device sales. Networking It’s not what you know, but who you know. By networking you will get your foot in the door. LinkedIn is where you do this. You should also network with everyone: associate sales rep (most likely what you would be coming in as), Full Line Sales Rep/Territory Manager, District/Regional Manager (this is the hiring manager)

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Episode 76 – Intro to Value-Based Care Part 2 with Barbara Strain

Medical Device Success

Reading time: 2 – 4 minutes. What can MedTech companies do to be constructive, profitable and value-added participants in the shift to Value-Based Care? The big companies are all over this. They have entire departments devoted to being ahead of this curve. What about the small and medium sized companies? Today we dig into that. This episode is “Intro to Value-Based Care Part 2”.

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ililli: How Social Audio is Driving HCP Engagement

Pharma Marketing Network

Talk to me. Pharma brands that want deep engagements need to look at and listen to social audio. It’s not surprising. In fact, it’s the most direct route to your goal. You want to talk to doctors? To start the conversation, we put pictures in front of them, bombarded them with videos, retarget them, and then send them emails. We want to talk, and they want to listen.

Doctors 97
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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The biggest waste of digital media spending in pharma

World of DTC Marketing

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. Organic search delivers results at a lower customer acquisition cost (CAC) than paid search — 87% lower cost, per research. According to Google, organic search also offers double the ROI that paid search does.

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How to Become a Pharmaceutical Sales Representative?

Teachntest

How to Become a Pharmaceutical Sales Representative? Introduction: What is a Pharmaceutical Sales Representative? Pharmaceutical Sales Representative The pharmaceutical industry is a billion-dollar industry that relies on pharmaceutical sales representatives to generate revenue. Pharmaceutical sales representatives are responsible for developing relationships with physicians and other key decision-makers in the healthcare field.

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Overcoming Challenges of B2B Sales

Scott’s Directories

Suppose you’re a B2B (business to business) sales company looking to market your products to physicians in Nova Scotia. In that case, you will want to have the most accurate and up-to-date Nova Scotia Medical Directory. The world of B2B marketing is transformed, and we are entering a digitally transformed era where digital data has been more critical than ever.

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Horizon pharma’s bad DTC decision

World of DTC Marketing

Thyroid eye disease affects more women than men, although men are more likely to have severe illnesses. The exact prevalence of thyroid eye disease is not known, but is estimated to be 16 per 100,000 women in the general population, and 2.9 per 100,000 men in the general population. So why in the hell is Tepezza running TV ads? Do Millennials know how to market to older consumers?

Marketing 223
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A SpaceX Philosophy to Launching in Pharma

Eversana Intouch

One month ago, Intouch announced that it had officially joined forces with EVERSANA, the pioneer of next-generation commercial services to the global life sciences industry. “This is so much more than an integration,” Intouch CEO Faruk Capan said at the time. “This is our opportunity to improve every sector of product commercialization.”.

Pharma 52
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Tristan Hollis

Curzon Consulting

Senior Consultant Contact me. +44 (0)2074092857. I have a professional background in asset management, multi-disciplinary engineering and construction (including management leadership), across the Transport, Utilities and Financial Services sectors. I have further experience in strategy, operating model design and digital transformation. I bring a holistic view to a project, combining big-picture strategic thinking with a detailed and practical understanding of real-world situations.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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2022 Sales Hiring Forecast

Sales Talent

At the beginning of each year, we compile our sales hiring forecast by looking at the overall hiring forecasts for the year made by Manpower, Glassdoor, Indeed, Monster, and the Bureau of Labor & Statistics (BLS). Although none of these resources give a sales-specific hiring forecast, there is enough information between them to accurately predict sales hiring for 2022.

Sales 52
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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. The channel IS essential but not as important as your message. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.

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Homeopathic Pharmacy: A Natural Alternative to Modern Medicine

Teachntest

Homeopathic Pharmacy: A Natural Alternative to Modern Medicine. With the rise in technological innovation and the push towards a more Westernized lifestyle, we’ve begun to forget about the natural remedies that our ancestors relied on for centuries. In today’s fast-paced world, we often overlook important aspects of life, such as healthcare.

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Immunotherapies are the scientific answer to cancer, how important is marketing?

pharmaphorum

Once widely acknowledged as so special that only scientists and clinical specialists need apply, oncology has become exponentially more clinically targeted and sophisticated over the last decade. Yet how many other therapy areas have market leaders that don’t even have clinical approval in that indication?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Medical Sales Interview Preparation Checklist for 2022

Global Edge Recruiting

Global Edge Recruiting. Medical Sales Interview Preparation Checklist for 2022. 2022, here we go! A new year…a new job? If you are looking to get a job in medical sales or pharmaceutical sales this year, we have a few sales interview preparation tips to help you meet your New Year’s goal. To Get a Job in Medical Sales, Interview Preparation is Key Interviewing for a […].

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Celebrating Highly Cited Researchers: Sungkyunkwan University, South Korea

Clarivate

Highly Cited Researchers are based at more than 1,300 institutions. We interviewed institutions to find out how they support their Highly Cited Researchers to encourage collaboration, facilitate career growth and accelerate highly innovative research. In this interview, we speak with Sungkyunkwan University in South Korea. 1. Do you have programs to celebrate Highly Cited Researchers?

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What are the Side Effects of Paracetamol?

Teachntest

What are the Side Effects of Paracetamol? Paracetamol is a medication that decreases the sensitivity of nerves to pain by blocking the production of prostaglandins, which are chemical messengers that carry pain signals from the body. It is often recommended for people who have fever or pain caused by inflammation or other conditions. However, it … What are the Side Effects of Paracetamol?

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Boost your HCPs' ADVOCACY with a NEW Engagement Strategy

Atrivity

Customer Engagement is key to Boost your sales. According to Forbes, 84% of companies that work to improve their customer experience and engagement strategies report an increase in their revenue. Besides boosting revenue and sales, customer engagement facilitates long-term benefits such as: Promoting brand loyalty – Customers that receive special attention and personalized engagement tend to return to the said brand more often with less engagement.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Lead Generation Strategies to Avoid

Scott’s Directories

Sales and marketing companies need to generate new leads regularly to stay successful. Developing new strategies for gaining leads on potential clients becomes a preoccupation for business-to-business (B2B) sales companies. Third Party Data. Whether looking for a BC physicians and surgeons directory or other doctor directories, looking at reliable third-party data sets can be a big help.

Leads 52
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How Verb is Honoring Martin Luther King Jr. Today and Every Day

Verb

Serving the environment, society, and creating an all-inclusive, responsible workplace. At Verb, we are honoring Martin Luther King Jr. Day and wanted to take some time to commemorate a man who had a better dream for the United States and celebrate his determined advocacy for civil rights through nonviolent resistance. All Verb employees took the day off to take some time to reflect on MLK’s legacy and consider how we can continue what he started by creating a more inclusive and loving culture.

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The Side Effects of Aspirin You Need to Be Aware Of

Teachntest

The Side Effects of Aspirin You Need to Be Aware Of Aspirin is commonly used to reduce the risk of heart attack, stroke, and blood clot formation in people who are at risk for these events. However, there are many side effects that come with aspirin use.

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Job-hunting: how to tackle your demons

Star OUTiCO

We asked some of our top Recruitment Consultants for their thoughts on the most common concerns for job-hunting candidates in the current climate, and how to deal with them going forward. Uncertainty on availability of remote working. “After over 18 months of uncertainty in the world, with more lockdowns than we all expected, followed by redundancies, et cetera, and going into another winter when none of us know what to expect, a lot of employees are staying put, despite being potentially unhapp

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Anti-vaxxers…be afraid, be very afraid

World of DTC Marketing

Republican legislators nationwide continue to invoke updated versions of “Don’t Tread On Me” and rugged individualism to constrain medical experts they regard as embodiments of government overreach. The Supreme Court has been sympathetic and has endangered us all. At least 15 state legislatures have enacted or proposed measures circumscribing public health agencies’ independence and legal powers.

Insurance 228