World of DTC Marketing
FEBRUARY 15, 2021
THE SHORT: According to Medical News Today “in the United States (U.S.), an estimated 25.7 million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. In the population as a whole, eosinophilic asthma is rare, affecting only 5 percent of adults with asthma or about 1.2 million people.
Medical Device Success
FEBRUARY 14, 2021
Reading time: 2 – 3 minutes Do you know what the Mother, Daughter, Sister, Grandmother Test is? Today, Trevor McCaw, CCO, of TriSalus Life Sciences will answer that question. It has to do with the values that guide him and keep him grounded every day. Trevor joins us to talk about this groundbreaking company, the steps in his career to the C-Suite, career advice, why he chose the medical device industry, challenges and his leadership response to the pandemic. .
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Pharma Marketing Network
FEBRUARY 16, 2021
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the presentations you plan on attending during the three-day pharmaceutical conference in New Orleans, and all of your lines have been practiced in front of a mirror for when you go to interview some of the keynote speakers.
Clarify Health
FEBRUARY 18, 2021
Earlier this year, CMS released its 2021 Medicare Advantage (MA) enrollment file, showing an average of 9% increase in Medicare Advantage plan growth in 2020. A report by the KFF showed average gross margins for MA plans are the highest that they have ever been, increasing by an average of $64 per member per month over 2019 levels. While higher margins may be attractive to many insurers, succeeding in MA markets can be a challenge.
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World of DTC Marketing
FEBRUARY 19, 2021
SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. When will pharma stop using programmatic online ads? Programmatic has been a thorn in online advertisers.
Every Ancillary
FEBRUARY 19, 2021
By: Michael Berg, Every Ancillary. Dealing with gatekeepers is one of the biggest challenges that medical reps face. Having a good strategy makes a huge difference in your sales success. These are four practical tips on how to handle gatekeepers in medical sales: Tip #1 – Get Information. How – Have good questions ready to ask. You do not need to get past the gatekeeper to make it a successful sales call.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
FEBRUARY 18, 2021
Earlier this year, CMS released its 2021 Medicare Advantage (MA) enrollment file, showing an average of 9% increase in Medicare Advantage plan growth in 2020. A report by the KFF showed average gross margins for MA plans are the highest that they have ever been, increasing by an average of $64 per member per month over [.].
World of DTC Marketing
FEBRUARY 17, 2021
SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” It’s important to understand that no formula can be applied across all health conditions and products. It varies by the size of your audience and the number of diagnosed and undiagnosed patients. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message.
Optymyze
FEBRUARY 16, 2021
Market and internal changes trigger frequent updates to territory assignments. When mishandled, territory adjustments become labor-intensive, leading to lower productivity and territory imbalance – a costly problem regardless of the.
Pharma Marketing Network
FEBRUARY 16, 2021
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the presentations you plan on attending during the three-day pharmaceutical conference in New Orleans, and all of your lines have been practiced in front of a mirror for when you go to interview some of the keynote speakers.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
FEBRUARY 16, 2021
SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. This has to stop, and NOW! McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? McKinsey’s recommendations to Purdue were directly aimed at extreme sales improvement, and the analysis failed to address the potential of specific ince
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